Scotch whisky brand Dewar’s has announced the latest release in the brand’s Cask Series, Japanese Smooth, an 8-year-old blended Scotch finished in Japanese Mizunara oak casks.
Bushmills Irish Whiskey has released two new products as part of its Original Cask series which combine finished single malts with triple distilled grain whiskey.
Famous Grouse launches Cask Series
10 April, 2018
The Famous Grouse has launched Cask Series, a new range of ‘everyday premium’ whiskies which will start with Bourbon Cask and be followed up by whiskies aged in different cask types.
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Ben Branson
Ben Branson: How to brand non-alc spirits
There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.
